Who We Are
Our Vision
Our Programs
Our Vision
At Tru-North Co., we believe everyone deserves a sense of direction — a “true north” to guide them through life’s challenges.
Founded by Australian veterans, TruNorth combines real-world leadership with evidence-based counselling and mindfulness practices. Whether through youth camps or adult reconnection retreats, our programs inspire gro
At Tru-North Co., we believe everyone deserves a sense of direction — a “true north” to guide them through life’s challenges.
Founded by Australian veterans, TruNorth combines real-world leadership with evidence-based counselling and mindfulness practices. Whether through youth camps or adult reconnection retreats, our programs inspire growth, confidence, and authentic connection.
We’re not about quick fixes — we’re about real experiences that change lives.
Our Values
Our Programs
Our Vision
- Growth - We help people grow through challenge and reflection.
- Direction- Everyone’s journey is unique — we help you find your own true north.
- Connection-Shared experiences build strength, trust, and belonging.
- Care- Compassion, safety, and respect guide everything we do.
Our Programs
Our Programs
Our Programs
At Tru-North Co., our programs are designed to help people reconnect with purpose, resilience, and community. Each experience is guided by Australian veterans who combine leadership skills with evidence-based mindfulness and counselling practices.
Our Youth Camps empower young people to build confidence, teamwork, and self-awareness throug
At Tru-North Co., our programs are designed to help people reconnect with purpose, resilience, and community. Each experience is guided by Australian veterans who combine leadership skills with evidence-based mindfulness and counselling practices.
Our Youth Camps empower young people to build confidence, teamwork, and self-awareness through outdoor challenges and reflection.
Our Reconnect Retreats offer adults a space to pause, breathe, and realign their direction in life.
And our Nature-Based Counselling brings meaningful one-on-one support into the calm of the outdoors.
About our team
I’m Shaun, the founder of TruNorth Co. — a veteran-led organisation built from a deep belief in growth, purpose, and connection. After years of military service, I saw firsthand how leadership, resilience, and teamwork could shape not only missions, but lives. When I transitioned back into civilian life, I realised those same principles could help others rediscover their own direction — their true north.
With a background in counselling and mindfulness-based practice, I combine lived experience with therapeutic understanding to create programs that are grounded, genuine, and transformative. My goal is simple — to help people find clarity and confidence through challenge, reflection, and connection.
Tru-North Co. exists because growth doesn’t happen in comfort zones. It happens when we step outside, take a breath, and remember who we are.